Estratégias para aumentar a presença de público em torneio de wrestling

Team segmentation at the Big Ten Wrestling Championships
Coyte Cooper
School of Physical Education, West Virginia University, Morgantown, West Virginia, USA

Team Performance Management Vol. 15 No. 3/4, 2009 pp. 117-127
Abstract
Purpose – The purpose of the research is to identify strategies to maximize fan attendance at the Big Ten Wrestling Championships through the creation of segmented markets based on consumers’ team affiliation.
Design/methodology/approach – The research utilized a survey methodology to examine the motives for attendance at the Big Ten Wrestling Championships. The surveys were distributed at each of the three sessions in order to obtain a representative sample (n ¼ 140).
Findings – The results of the study demonstrated that fans responded most favorably to sport-related motives. Additionally, the data also revealed that fans had varying motives for attendance based on their team affiliation.
Research limitations/implications – The ability to segment markets based on team affiliation allows sport managers to create effective promotional strategies to maximize attendance at future conference tournaments.
Originality/value – The results allow the Big Ten Conference to create positive team relationships with media outlets and member institutions in an effort to maximize the fan interest in ther college wrestling product.

Enfaixamento do tornozelo e desempenho de atletas de taekwondo em testes motores

The effect of ankle taping on isokinetic strength and vertical jumping performance in elite taekwondo athletes
Isokinetics and Exercise Science

Ahmet Sanioglu1, Soner Ergun1, Nurtekin Erkmen1, Halil Taskin1, A. Salim Goktepe2, Turgut Kaplan1

1Department of Physical Education and Sport, Selcuk University, Konya, Turkey2Department of Physical Medicine and Rehabilitation, Gulhane Military Medical Academy, Ankara, Turkey

Abstract
The aim of the study is to examine the effect of ankle taping on ankle plantarflexion (PF) and dorsiflexion (DF) isokinetic strength and vertical jump height in elite taekwondo athletes. Seven women and 9 men taekwondo athletes forming the Turkish National Taekwondo Team participated in this study. A closed basket weave taping technique was applied to the dominant and non-dominant ankle. Tests were performed both in un-taped and taped conditions. Peak torques values at 60 and 180°/s were nonsignificantly lower in the taped condition (p > 0.05). Ankle taping resulted also is a significant reduction in jump height (p <>

Estudo sobre demanda de mercado de escolas de taekwondo

Dimensions of Market Demand Associated with Taekwondo Schools inNorth America: Development of a Scale
Min Kil Kim *, James J. Zhang, Yong Jae Ko
University of Florida, United States
Sport Management Review 12 (2009) 149–166

Since the introduction of martial arts in the United States, the sport of Taekwondo (TKD) has rapidly grown and developed. Although the elevated interest in this sport has increased the magnitude of the TKD market, no systematic studies have been conducted to investigate the market demand variables associated with TKD schools in North America. To a great extent, lack of study has been due to the unavailability of a viable measure. The purpose of this study was to identify the dimensions of market demand for TKD schools and develop the Scale of Market Demand Associated with Taekwondo School (SMD-TKD). Research participants (N = 205) were TKD school members who were 18 years and older from 22 TKD schools in major cities of Florida. A factor analysis using principal component extraction and varimax rotation produced six factors with 51 items returned (i.e., Personal Benefits, School Operation, Instruction Quality, Program Offering, Locker Room, and Cultural Learning). Multiples regression analysis revealed that all market demand factors, except for Program Offering and Cultural Learning, were positively (p < .05) predictive of TKD consumption, suggesting that the SMD-TKD is useful for marketing studies on TKD consumers.